About Us

Great commerce requires connection, convenience and creativity; we set out to build a solution that can deliver without compromise.

Why Submarine exists

Submarine emerged from the depths at Disco Labs, long one of the world’s leading Shopify Plus development partners.

After over a decade working with leading ecommerce merchants and solving complex challenges for them, we saw the need for better building blocks for merchants, agencies and developers when it comes to customer experiences that go beyond the transactional.

Originally built as an internal tool to deliver those experiences, Submarine’s now a constantly-evolving platform accessible to all and tasked with making innovative commerce experiences possible for the world’s leading brands.

A collage of photos depicting the Submarine team featuring Gavin Ballard

Who we are

Submarine was founded by Gavin Ballard, one of the world’s leading experts in ecommerce architecture and implementation.

Our small team, based in ANZ, is comprised of engineers, product managers and operators with decades of experience delivering ecommerce solutions for merchants around the globe.

We’re a people-first company that values genuine, empathetic relationships within our team and with our customers. Delivering excellent products that solve problems for merchants and developers is what gets us up in the morning.

Submarine Logo with logo mark
Disco acknowledges the traditional custodians of the land on which we live, learn, and work. We pay respect to their Elders past and present, and to all Aboriginal and Torres Strait Islander peoples. We celebrate the creativity and innovation of the world's oldest living culture.